1. What Personal Data We Collect
We collect personal data in a lawful and fair manner: (a) personal data you provide directly to us; (b) personal data collected automatically when you use our Services; and (c) personal data we receive from third parties. We will only collect personal data that is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
1.1 Personal Data You Provide to Us
- Customer Service Data: We collect data that you provide directly to us when you contact customer support, give feedback, or participate in surveys. This may include your contact email address, the content of your request, attachments you choose to provide, and our communication records with you.
- Account Profile: If you connect via a third-party platform (such as Google Play Games or Apple Game Center), we may receive a display name or username associated with that platform account.
1.2 Personal Data We Collect Automatically
When you use our Services, we automatically collect certain data, which includes:
- Identifiers Data: A unique, randomly generated user ID, device ID (e.g., IDFV, Android ID), advertising ID (e.g., IDFA, GAID), IP-derived country and region information (raw IP addresses are not retained);
- Device & Technical Data: Device model, device time zone, device country, system language, information about CPU, storage capacity, screen, network, operating system, and other technical data;
- Gameplay Data: Data about your interaction with our Services, for example, game access time, usage logs, progress, achievements, scores, play time, and other gameplay information;
- Ad Interaction Data: Data about your interaction with advertisements within our Services, such as whether you viewed or clicked an ad. We use this for advertising measurement, optimization, and fraud prevention.
1.3 Personal Data We Receive from Third Parties
- App Marketplaces – Logins: If you choose to log in using your Google or Apple Account, we use their authentication services to verify your identity. We only collect the necessary login tokens to maintain your session. Once verification is completed, the login tokens are promptly deleted.
- App Marketplaces – In-App Purchases: If you make in-app purchases through Google Play or the App Store, we receive transaction details (e.g., device ID, transaction time, encrypted order details, and status) to fulfill your order. We do not collect or store any payment card details. All financial transactions are processed securely and exclusively by Google Play or the App Store. Please note that data handled by these platforms is governed by their own privacy policies: Google and Apple.
1.4 About Sensitive Personal Data
Our Services are not designed to collect sensitive personal data (such as health data, financial account numbers, government IDs, or biometric data). If we become aware that sensitive personal data has been inadvertently collected, we will take steps to delete it promptly.
2. How We Use Your Personal Data
We use your personal data for the following purposes:
| Purpose | Examples of Processing Activities | Personal Data Categories | Legal Basis |
|---|---|---|---|
| Service Provision & Maintenance | To deliver games and ensure they function correctly, provide updates, and fix bugs or crashes. | Identifiers Data, Device & Technical Data, Gameplay Data | Contractual necessity |
| Game Performance & User Experience | To improve game stability, security, and performance by analyzing how users interact with our games and identifying areas for enhancement. | Identifiers Data, Device & Technical Data, Gameplay Data | Legitimate interests |
| Customer Support | To provide timely customer support, respond to inquiries, handle complaints, and improve services based on user feedback. | Customer Service Data | Contractual necessity or Legitimate interests |
| Advertising – Personalized | To deliver personalized/targeted ads; to measure ad performance, prevent fraud, and limit ad frequency. | Identifiers Data, Device & Technical Data, Ad Interaction Data | Consent |
| Advertising – Non-Personalized | To deliver contextual ads; to measure ad performance and prevent fraud. | Identifiers Data, Device & Technical Data, Ad Interaction Data | Legitimate interests |
| Security Assurance | To enhance game safety, detect and prevent fraud, and protect user accounts. | Identifiers Data, Gameplay Data | Legitimate interests |
| Legal Compliance | To comply with our legal obligations, such as retaining transaction records as required by applicable law. | Identifiers Data, Data from App Marketplaces | Fulfillment of legal obligation |
Where we rely on legitimate interests, we have assessed that our processing is necessary for our legitimate business purposes and does not override your fundamental rights and freedoms. You may object to such processing where required by applicable law.
3. How We Share Your Personal Data
We do not sell your personal data. We do not disclose your personal data to third parties without a valid legal basis. We may share your personal data with the following categories of third parties:
- Our affiliates. We may share your personal data with companies within our corporate group where necessary for the purposes set out in this Policy, and we ensure they are contractually bound to protect your data.
- Technical service providers. We engage third-party service providers (data processors) to perform functions on our behalf in delivering our Services, such as:
- Cloud storage (e.g., Amazon Web Services)
- Crash and error monitoring (e.g., Firebase Crashlytics)
- Analytics (e.g., Firebase/Google Analytics)
- Push notifications (e.g., Firebase Cloud Messaging)
- Privacy management (e.g., Google UMP SDK)
- Advertising partners. We work with third-party advertising networks to provide advertisements in our free-to-play games and to measure their effectiveness. For personalized advertising, we rely on your consent where required by applicable law. You may withdraw consent at any time through your device settings (iOS: App Tracking Transparency; Android: Google Play settings).
- Business transfers. In the event of a merger, acquisition, reorganization, or sale of all or part of our business or assets, your personal data may be transferred as part of that transaction. Where required by applicable law, we will provide notice before your personal data becomes subject to a different privacy policy.
- Legal requirements. Where required to do so by applicable law, regulation, legal process, or enforceable governmental request, or where we believe disclosure is necessary to protect our rights, investigate fraud, enforce our Terms, or protect the safety of users or others.
4. International Transfer of Data
Pixaclated L.L.C-FZ is based in the United Arab Emirates. Due to the nature of our operations, your personal data may be transferred to, stored in, and processed by our affiliated companies, service providers, and advertising partners in countries outside your country of residence, including countries that may not provide the same level of data protection as your home country.
Where the transfer of your personal data constitutes an international or cross-border transfer under applicable law, we rely on approved legal transfer mechanisms and implement appropriate safeguards to protect your data, such as data processing agreements and standard contractual clauses where applicable.
5. Data Security and Data Retention
We are committed to keeping your personal data safe. We implement appropriate administrative, technical, organizational, and physical security measures in accordance with applicable laws to protect your personal data against accidental or unlawful destruction, damage, loss, alteration, unauthorized access, disclosure, misuse, or other unlawful forms of processing.
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes set out in this Policy. We will either delete or anonymize your personal data when it is no longer required to satisfy those purposes, unless otherwise required by applicable law.
Please note that no internet transmission or electronic storage method is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
6. Your Legal Rights
Your legal rights regarding your personal data vary depending on your jurisdiction and may include the following:
- Right to access your data. You have the right to access personal data we hold about you, how we use it, and who we share it with.
- Right to correct your data. You have the right to request correction of any personal data held about you that is inaccurate.
- Right to delete your data. You can request deletion of certain personal data we have stored about you. However, please note that we may need to retain certain personal data where we have valid legal grounds under applicable data protection laws. If that is the case, we will inform you of such grounds.
- Right to restrict data processing. You have a right to request that we stop processing the personal data we hold about you in certain circumstances.
- Right to object. You have the right to object to the processing of your personal data where we rely on legitimate interests as our legal basis.
- Withdrawal of consent. You may withdraw your consent at any time through your device settings. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
- Right to portability. Where applicable, you have the right to receive a copy of certain personal data we process about you in a structured, electronic format.
- Right to lodge complaints. You have the right to lodge complaints about our data processing activities before the competent data protection authorities in your jurisdiction.
You can exercise any of these rights by contacting us at support@pixaclated.com. We may ask you to verify your identity before taking further action on your request. We will respond to your request within the timeframes required by applicable law (typically 30 days). If we decide not to respond to your request, we will explain the reasons.
7. Children's Privacy
Our Services are designed and provided to users of various age groups. We do not knowingly collect personal data from, or serve targeted advertisements to, children under the age of 13 (or such other age as defined by applicable law in your jurisdiction).
If you believe that we may have personal data from or about a child, or have served targeted advertising to a child in violation of our policies, please contact us at support@pixaclated.com. Upon receiving such a request, we will promptly review the matter and take the necessary steps to delete any personal data collected from a child without verifiable parental consent.
Data Deletion Requests: To request the deletion of data associated with a child's account or device, please email us at support@pixaclated.com with the subject line "Data Deletion Request". Please include relevant details (such as the device type and approximate date of use) to help us locate and delete the data promptly. We will process your request in accordance with applicable law.
8. Changes to this Policy
This Policy may be changed from time to time. If we change anything important about this Policy (e.g., the type of personal data we collect or how we use it), we will provide a prominent notice together with the updated policy within our Services or on our website. By continuing to use the Services, you acknowledge that you have read and understood the updated Policy.
9. Contact Us
If you have any questions, complaints, feedback, or other inquiries regarding personal data protection related to the use of our Services, including any requests to exercise your legal rights, please contact us:
Pixaclated L.L.C-FZ
Meydan Grandstand, 6th Floor
Meydan Road, Nad Al Sheba
Dubai, U.A.E.
Email: support@pixaclated.com
Website: www.pixaclated.com